Book Title:

Starting a Yahoo! Business (For Dummies) (Business & Personal Finance) (Paperback)
by Rob Snell

Editorial Reviews:

Book Description

Turn browsers into buyers, boost traffic, and more.

Build your store from scratch, or make the one you have more profitable.

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here’s how to profit from keywords, handle credit-card payments, find out what’s hot in other stores, maximize your marketing efforts, and much more.

Discover how to:

  • Use the Yahoo! Store Editor and Manager
  • Plan effective store navigation
  • Use better images to sell more products
  • Build successful advertising strategies
  • Generate more traffic from search engines

About the Author

Rob Snell began by moving his parents’ pet store online and tripling its business. Now he has an online consulting service as well as a popular blog.