What is the Online Privacy Alliance?
The Online Privacy Alliance (www.privacyalliance.org) is a cross-industry coalition of more than 80 global companies and associations committed to promoting the privacy of individuals online. The Alliance is an ad hoc organization. Its sole purpose is to work over the coming year to define privacy policy for the new electronic medium and to foster an online environment that respects consumer privacy.
Alliance supporters include some of the biggest names in e-commerce, as well as smaller start-up ventures and companies not routinely associated with cyberspace. The group’s stated mission is to lead and support self-regulatory initiatives that create an environment of trust and that foster the protection of individuals’ privacy online and in electronic commerce.
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