Book Title:

Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization (With CD-ROM) (Paperback)
by Mal Warwick, Stephen Hitchcock

Editorial Reviews:

Book Description

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!

In Ten Steps to Fundraising Success, two of the country’s leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization’s financial requirements.

Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick’s highly successful Five Strategies approach. The workbook and CD-ROM – which can be used independently or in conjunction with The Five Strategies for Fundraising Success – offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

Book Info

Practical and engaging guide. Top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. Softcover. CD-ROM included.

From the Inside Flap

In Ten Steps to Fundraising Success, two of the country’s leading fundraising experts- Mal Warwick and Stephen Hitchcock- show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization’s financial requirements. Step-by-step, Warwick and Hitchcock show how to develop a mission-driven fundraising strategy that is based on Warwick’s highly successful Five Strategies approach.

Take the Ten Steps to Success:

  • Step One: Assess your organization’s current fundraising efforts.
  • Step Two: Evaluate board members, executive staff, and development personnel.
  • Step Three: Recruit a team to select the best strategy for your organization.
  • Step Four: Weigh the costs and benefits of the Five Strategies for Fundraising Success.
  • Step Five: Choose the right combination of primary and secondary fundraising strategies.
  • Step Six: Set appropriate fundraising goals.
  • Step Seven: Turn your fundraising goals into achievable objectives.
  • Step Eight: Learn the ten most common fundraising techniques.
  • Step Nine: Stay on schedule and deploy the resources when you most need them.
  • Step Ten: Measure your organization’s progress in achieving its fundraising objectives and goals.

About the Author

Mal Warwick, consultant, author, and public speaker, is the founder or co-founder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Stephen Hitchcock is president of Mal Warwick & Associates, Inc. His columns appear regularly in Contributions, and he is a columnist and contributing editor for the newsletter Successful Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of The Hands-On Guide to Fundraising Strategy and Evaluation.