Book Title:

Fundraising on the Internet: The’s Guide to Success Online, 2nd Edition (Paperback)
by Mal Warwick (Editor), Ted Hart (Editor), Nick Allen (Editor)

Editorial Reviews:

Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross

“Wow! Incredibly comprehensive and detailed with both basic and advanced information – a real guide for ‘fundraising on the Internet.'”

Jerold Panas, of Jerold Panas, Linzy & Partners

“This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you’re in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade.”

Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services

“Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success.”

Howard Lake, UK Fundraising

“The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies.”

The Kellogg Foundation

“The . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards.”

Book Description
In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.

About the Author

Mal Warwick, consultant, author, and public speaker, is the founder or co-founder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals’ International Board of Directors.

Nick Allen is CEO of LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce.

Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996).