Book Title:

Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Hardcover)
by Andrew J. Sherman (Author)

Editorial Reviews:

BIZLIFE March 2004

Filled with illuminating insights and stories from the field, it remains the definitive resource.

Book Description

For well over a decade, Franchising and Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

  • creating market-responsive sales, marketing, and globalization strategies
  • raising capital, structuring agreements, and protecting intellectual property
  • meeting regulatory, legal, and employment standards
  • establishing quality control and compliance measures
  • assessing opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising and Licensing remains the definitive resource for corporations in a myriad of industries.

Book Info

Guide to franchising and licensing programs. Expanded to include coverage of international franchising initiatives; and to reflect new information on market responsiveness, compliance, and other key issues.

About the Author

Andrew J. Sherman (Washington, DC) is chairman of the franchising, licensing, and distribution group of McDermott, Will and Emery, an international commercial law firm. He is the author of Mergers and Acquisitions from A to Z.