GEOGRAPHIC TARGETING Specializing in serving the needs of customers in a particular area, thus restricting advertising and other marketing efforts to that area.
GDP – Gross Domestic Product The most comprehensive single measure of aggregate economic output. Represents the market value of the total output of the goods and services produced by a nation’s economy.
GNP – Gross National Product A measure of a nation’s aggregate economic output. Since 1991 GDP, a slightly different calculation, has replaced GNP as a measure of U.S. economic output.
GOODWILL An intangible asset of a business that relates to a favorable relationship with customers, and excess earning power.
GRANT Money given to a business that does not need to be repaid.
GROSS DOMESTIC PRODUCT (GDP) The most comprehensive single measure of aggregate economic output. Represents the market value of the total output of the goods and services produced by a nation’s economy.
GROSS NATIONAL PRODUCT (GNP) A measure of a nation’s aggregate economic output. Since 1991 GDP, a slightly different calculation, has replaced GNP as a measure of U.S. economic output.
GUARANTEED LOAN A loan made and serviced by a lending institution under agreement that a governmental agency will purchase the guaranteed portion if the borrower defaults.
GUARANTY Promise by an individual or organization to repay a loan in the event of default.
GUIDE TO SBA’s DEFINITIONS OF SMALL BUSINESS The U. S. Small Business Administration (SBA) has prepared a guide to assist the general public in understanding SBA’s definitions of a small business. They are termed “size standards,” and represent the largest a firm can be and still be considered a small business. This guide provides general information on size standard requirements and also addresses most of the typical concerns of the public regarding the use of size standards.