Book Title:

Trademark: Legal Care for Your Business & Product Name (Paperback)
by Stephen Elias (Author), Richard Stim (Author)

Editorial Reviews:

Amazon.com

Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. -This text refers to the Paperback edition.

Houston Chronicle

“Get tips to help you choose and protect a name, logo and other unique items that identify your company.”

Library Journal

“Excellent step-by-step instructions for registering a mark, written in plain English with clear examples.”

San Francisco Examiner

“Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.”

Book Description

Protect the marks that mean everything to your business.

Trademarks – the names and symbols that identify your business, brand and products in the marketplace -are important assets that you need to choose carefully, then vigilantly defend. You can protect:

  • business names
  • product names
  • product packaging
  • logos
  • slogans
  • domain names
  • anything that identifies your company, product or service!

With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

  • choose marks that competitors can’t copy
  • search for other marks that might conflict with yours
  • register a name or other mark
  • protect and maintain your marks’ legal strength
  • understand and resolve disputes outside the courtroom

Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.

Download Description

“Protect the marks that mean everything to your business. Trademarks – the names and symbols that identify your business, brand and products in the marketplace – are important assets that you need to choose carefully, then vigilantly defend. You can protect: business names product names product packaging logos slogans domain names anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: choose marks that competitors can’t copy search for other marks that might conflict with yours register a name or other mark protect and maintain your marks’ legal strength understand and resolve disputes outside the courtroom Thoroughly updated, the 7th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. ”

About the Author

Stephen R. Elias is an attorney and former associate publisher at Nolo, as well as current President of National Bankruptcy Law Project. He is the author of many Nolo books, most recently The New Bankruptcy: Will It Work for You? Other titles include Special Needs Trusts: Protect Your Child’s Financial Future, How to File for Chapter 7 Bankruptcy, and Legal Research: How to Find and Understand the Law. He is also one of the original authors/designers of Nolo’s bestselling WillMaker software. Steve holds a law degree from Hastings College of Law and was a practicing attorney in California, New York and Vermont before joining Nolo in 1980. He has been featured in such major media as The New York Times, The Wall Street Journal, Newsweek, Good Morning America, 20/20, Money magazine, and more.